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Hacoocha

“Hacoocha is proud to carry not only the mission of protecting the hundred-thousand-year-old Shansnow tea trees, preserving the rare and precious raw tea areas, but also the responsibility of spreading and affirming the position of tea. Vietnam on the world map!”

Cám ơn!

for coming to Hacoocha.

With the desire to bring tea lovers around the world excellent tea products, we have based on ancient tea processing secrets, combined with modern technology to create perfect preserved tea products. preserve the most quintessential value of the rare ancient Snow Shan tea trees.

Hacoocha's delicious, sweet and deep Snow Shan ancient tea have won the hearts of many tea lovers. So, if you may not have heard or known about it, Hacoocha always believes that we have enough reasons and convincing enough to accompany you in the future!

Wishing you a lot of happiness.

Tea lover,

Pham Thanh Hung

The story of Hacoocha

Hacoocha & Vietnam Tea Journey

With a passion for tea and the know-how drawn up through generations of tea people, shark Pham Thanh Hung and his wife Nguyen Thu Trang founded Hacoocha tea brand with the desire to help elevate Vietnam's position on the global tea map.

Sad for the ancient Snow Shan tea trees that are not returned at the right value, sorry for the excellent tea products that are several hundred to thousands of years old being exported raw at cheap prices, causing a waste of natural resources. The source for Shark Hung to decide to build the Hacoocha brand. The aspiration to make the ancient tea tree become a national treasure of Vietnam, to bring the precious tea products on par with the world class tea brands is both the mission, and also the motivation for Hacoocha Tea to form and develop until today.

Rare material area

In the Northwest, where the mountain ranges with rich and diverse vegetation, appear tall and tall Snow Shan tea trees that we do not know they have ever existed. In which, Tay Con Linh peak, Ha Giang is one of the places with the largest number of Snow Shan tea trees in the country.

More than 300km from Hanoi, nearly half a day of travel, Tay Con Linh "owns" thousands of ancient and great trees that grow naturally in the deep forest, with an altitude of over 1,000m, where the source of the stream originates, cold dew covers all year round. This is also the main raw material area of Hacoocha.

Sending rare tea products to Hanoi, to Hacoocha

From dawn, when the sun has not yet dawned, on many winding roads of the Northwest mountains and forests, the voices and laughter of tea kernel are bustling.

They wake up early, take advantage of the best time (5-9 am) to collect young green, strong and healthy Snow Shan tea buds. This is the time when the sun has not yet risen, the sunlight is not too harsh, so that the tea buds are not dry and still succulent enough. In addition, they often focus on picking tea growing in the east, where it is less affected by the intense afternoon sun.

Not only choosing the right time to harvest, but the method of tea picking is also an equally cherished feat. Hacoocha's tea leaves are meticulously picked with long raised fingernails so that the tea buds are not crushed.

After being harvested, the tea will be brought to Hacoocha's workshop for processing throughout the day, in order to keep the flavor of the mountains intact. From the same ingredients, depending on the exclusive recipe and technique, Hacoocha's tea kernel will create tea products with rich flavors, bringing in their own interesting things.

Finally, the perfect tea products will be gathered and stored at Hacoocha's showroom in Hanoi.

Vietnamese tea brand - bringing in the pride of Vietnam

When globalization has become an obvious story, when the flat world is no longer limited to a book of nearly a thousand pages long, when geographical boundaries in all commercial activities gradually become meaningless, their own imprint of a brand is an important factor, determining the position of that brand in the business arena. This is even more evident, and makes more sense for a brand with the desire to reach out to four pools of five continents like Hacoocha Tea.

"Hacoocha" with two meanings - one is "Ha Giang Co Tra" used in each story, indicating the name of the origin of Shansnow Vietnamese tea ingredients; and “Two cups of tea” – when the finished product, the metaphor in the image symbolizes the contrast between tea people, tea nuns and followers of the tea ceremony in general – this is an effective connection and sharing. when we spend all our time, our minds together, and our cup of tea.

Tell more about the meaning of brand identity. The symbol of two deer guarding the ancient tea tree for thousands of years also shows that Hacoocha always carries with it the mission of preserving and protecting the ancient tea trees and the precious tea regions of our country.

Behind every publication, every tea, every smallest detail of Hacoocha lies a story. And, of course, the message conveyed from these stories is indispensable for the cultural beauty, traditions, and customs of Vietnam.

Hacoocha believes that, for those who love tea and appreciate tea, they not only come to Hacoocha for tea products, not only because they need to enjoy tea, but also because of spiritual values, because of the solidarity. feelings, for the desire to pile onions, for the self-respect of the Vietnamese people.

Vietnam tea journey

From 2022, Hacoocha started traveling, and made its mark through countries from Europe to Asia such as England, Belgium, France, Germany, Czech, Netherlands, Hungary, Australia, etc.

In October 2022, Hacoocha officially opened the largest tea showroom in Hanoi. Located at B57, lane 113 Nguyen Thi Dinh, Thanh Xuan district, Hanoi city.

At the end of 2022, Hacoocha Tea is proud to introduce rare and ancient Shansnow tea products to visitors at the first Vietnamese Tea Festival, held in Hoi An - Da Nang.

In February 2023, Hacoocha Tea is a Vietnamese tea brand that appeared at the Prague Tea Festival 2023, where famous tea brands from 13 countries around the world gathered.

Then, on March 8, 2023, Hacoocha's rare and precious ancient Shan Tuyet tea products and Hacoocha's tea were honored to participate and contribute at the Vietnam Fine Arts Museum, with Vice President Vo Thi Anh Xuan receiving welcome female ambassadors, heads of representatives of international organizations in Vietnam.

And it is expected that in the coming time, Hacoocha will continue to participate in many large and small events, as well as "appear" more showrooms, selling points inside and outside Vietnam.

And ambition to reach far

The journey of Vietnamese tea does not refer to a single individual, unit, or organization of Vietnam. It must be a long journey, in which each Vietnamese tea brand contributes to helping the "train" of Vietnamese tea roll on the international market. Together, we must travel to many new lands, exchange and develop the traditional tea culture of our homeland, and realize the dream of bringing Vietnamese tea to the world. Although the person may go first, the person from the start may follow, but all must have the same destination.

Taking on the pioneering role, over the years, Hacoocha Tea has been bringing the pride of Vietnam, hand-delivering each tea product to friends around the world. Although not all roads are lined with roses, in the end, Hacoocha has received positive feedback about the quality of Vietnam Snow Shan tea. This is a joy and motivation that Hacoocha wants to share with friends and the community of Vietnamese tea makers.

The achievements that Hacoocha has achieved up to the present time are no small efforts of many generations of Hacoochaien in particular and the support and contribution of the Vietnamese tea-loving community in general. With a strategic vision, Hacoocha Tea aims to become one of the three leading tea brands in Vietnam, contributing to bringing Vietnamese tea to all ages, to 63 provinces and cities across Vietnam, and to everywhere in the world.

Our commitment

At Hacoocha, we believe that sustainable tea business must be associated with environmental responsibility, along with benefits for the ethnic community and value for all stakeholders.

Environmental protection

Zoning materials and raising awareness of preserving the ancient Shansnow tea tree and its natural habitat.

Safe product

No chemicals and fertilizers are used during storage and production.

Contribute to the Local community

Respect the indigenous communities and natural environment in the tea material areas on the high mountains to create sustainable high-value tea products.

Câu chuyện Hacoocha

Lý do kiến tạo

Với niềm đam mê trà, kết hợp với tinh hoa của nhiều thế hệ trà sư, nghệ nhân trà nhiều đời của Việt Nam, shark Phạm Thanh Hưng cùng phu nhân Nguyễn Thu Trang đã thành lập thương hiệu trà Hacoocha với mong muốn lưu giữ tinh hoa trà Việt và nâng tầm vị thế chè Việt Nam trên bản đồ chè toàn cầu.

Tầm nhìn & sứ mệnh

Mang sứ mệnh gìn giữ, bảo vệ những cây chè cổ ngàn năm, những vùng trà quý hiếm của Việt Nam, Hacoocha với tầm nhìn – khát vọng đưa cây chè cổ thụ trở thành “Quốc bảo Việt Nam”, đưa những phẩm trà quý vươn khắp thế giới.

Thương hiệu Hacoocha

Hacoocha Tea ra đời từ tình yêu và niềm đam mê sâu sắc với trà của shark Phạm Thanh Hưng và CEO Nguyễn Thu Trang. Nhưng ít ai biết rằng, ý tưởng thôi thúc vợ chồng shark Hưng xây dựng nên thương hiệu lại bắt nguồn từ câu chuyện rất đỗi đời thường.

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